- A product identifier, such as GTIN, UPC, ISBN, or EAN, to specify the exact item you’re selling. You can get a UPC code directly from GS1, or request an exemption
- A SKU, the product ID you create to track your own inventory
- Offer details, including price, product condition, available quantity, and shipping options
- Product details like name, brand, category, description, and images
- Keywords and search terms to help buyers find your product
Before you start
Consider your product selling strategy
Brand owners manufacture their own products or source goods to sell under a private label to offer shoppers unique selection.
Resellers find popular products that already exist and offer them in Amazon's stores.
You can choose whichever method works for your goals.
Resellers find popular products that already exist and offer them in Amazon's stores.
You can choose whichever method works for your goals.
Consider your fulfillment strategy
Fulfillment by Amazon – If you are selling best-selling products which are competitive, or you do not have a warehousing facility, opt for Fulfillment by Amazon (FBA).
Amazon Easy Ship – If you are selling thousands of products and have a strong warehousing facility to cater to next day deliveries, opt for Amazon Easy Ship. Many sellers do both, by moving top products to FBA and the rest on Amazon Easy Ship.
Self Ship – If you want to ship on your own or have products weighing more than 25 kg, opt for Self Ship.
Learn about are shipping options here ›
Amazon Easy Ship – If you are selling thousands of products and have a strong warehousing facility to cater to next day deliveries, opt for Amazon Easy Ship. Many sellers do both, by moving top products to FBA and the rest on Amazon Easy Ship.
Self Ship – If you want to ship on your own or have products weighing more than 25 kg, opt for Self Ship.
Learn about are shipping options here ›
Create an Amazon seller account
You can use your customer account to start selling, or you can create a new Amazon seller account with your business email. Before you sign up, make sure you’re ready with the following:
- Business email address or Amazon customer account
- Phone number where you are reachable
- National ID e.g. Saudi ID or Iqama Id (identity verification protects sellers and customers)
- For Businesses – Your Trade/Business License if you are the owner, and the Power of Attorney if you are a legal representative
- For Individuals – Any of recent bank account statement, credit card statement or utility bill
- A bank account where Amazon can send you proceeds from your sales
Adding your products
What can you sell on Amazon? It depends on the product, the category, and the brand.
Some categories are open to all sellers, some require approval to sell, and some include products that cannot be sold by third-party sellers.
To learn more about Amazon product categories, restrictions and how to request approval, visit Seller Central Help. If you ship orders with Fulfillment By Amazon, be sure to review the specific list of FBA product restrictions.
To sell branded products protected by copyright, trademark, or patent, you must be the legal owner of the brand or an authorized reseller.
Some categories are open to all sellers, some require approval to sell, and some include products that cannot be sold by third-party sellers.
To learn more about Amazon product categories, restrictions and how to request approval, visit Seller Central Help. If you ship orders with Fulfillment By Amazon, be sure to review the specific list of FBA product restrictions.
To sell branded products protected by copyright, trademark, or patent, you must be the legal owner of the brand or an authorized reseller.
Product listing details
To start selling a product on Amazon, you can create a product listing in Seller Central (or via an API).
If another seller already offers the same product, you’ll match an existing listing (which means some details will already be in place, like the product identifier). If you’re the first seller to offer a product, you’ll create a new listing.
The product detail page
Your offer details will be displayed on a “product detail page.” If you’ve ever shopped on Amazon.com, you’ve seen one. Product detail pages are where customers find all of the relevant information about a particular item.
When multiple selling partners offer the same product, Amazon combines data from those various offers on a single detail page. Sellers who offer the product can contribute information to add to the detail page, or request a review of the detail page if the information is displayed incorrectly.
If you sell your products under a registered trademark, consider enrolling in Amazon Brand Registry, a free service that gives you increased control over product detail pages that use your brand name.
Learn about Brand Registry ›
When multiple selling partners offer the same product, Amazon combines data from those various offers on a single detail page. Sellers who offer the product can contribute information to add to the detail page, or request a review of the detail page if the information is displayed incorrectly.
If you sell your products under a registered trademark, consider enrolling in Amazon Brand Registry, a free service that gives you increased control over product detail pages that use your brand name.
Learn about Brand Registry ›
1. Title
200 characters max, capitalize the first letter of every word
2. Images 500 x 500 or 1,000 x 1,000 pixels to increase listing quality
3. Variations Such as different colors, scents, or sizes
4. Bullet points Short, descriptive sentences highlighting key features and benefits
5. Featured offer ("Buy Box") The featured offer on a detail page. Customers can add to their cart or “Buy Now”
6. Other offers The same product sold by multiple sellers offering a different price, shipping options, etc
7. Description Keywords improve the chances that people will find your listing
2. Images 500 x 500 or 1,000 x 1,000 pixels to increase listing quality
3. Variations Such as different colors, scents, or sizes
4. Bullet points Short, descriptive sentences highlighting key features and benefits
5. Featured offer ("Buy Box") The featured offer on a detail page. Customers can add to their cart or “Buy Now”
6. Other offers The same product sold by multiple sellers offering a different price, shipping options, etc
7. Description Keywords improve the chances that people will find your listing
After your first sale
The moment you’re selling on Amazon is the moment you can start growing. We have tools in place to help you take things to the next level and then some.
Get customer reviews
Customer Reviews provide specific feedback from customers on what exactly they like or dislike about the product, and ideas to improve it. This will help you to provide better customer service.
Consider your fulfillment strategy
Selling on Amazon enables you to build a worldwide company from your laptop. Advertising, promotions, and global selling are just a few ways to expand.
Stay successful
We set a high bar for Amazon sellers because we want to provide a seamless, trustworthy, delightful shopping experience for customers.
*For a limited time only, Professional accounts are now available with no monthly subscription fee
